Magnit PJSC announced that it has attracted a new team led by Florian Jansen to accelerate the digital transformation of the Company. Florian is appointed as Executive Director and also becomes one of the three deputies of the CEO Jan Dunning. Next to him, Magnit welcomes an arrival of a highly professional top-management team from Lamoda, including Paul Rogowski, appointed as Transformation Office Director; Fabian Schaefer, Data and Analytics Director; Valentin Schitov, Chief Information Officer; Pavel Orlov, Innovation and Partnerships Director. The new team will lead the Company's recently launched digital transformation, which is essential to strategy implementation across functions. The goals include: Increasing efficiency of the core business through modern retail technology and developing IT infrastructure, advanced analytics, and process optimization; Implementing a true omni-channel business to address emerging consumer demands; Providing consolidated view on transformation projects and their progress to ensure the best use of the companies resources. As Executive Director of Magnit, Florian will be responsible for the Transformation Office, PMO, Business Process Optimization, Technology and IT, Advanced Analytics and Big Data, Marketing (including digital products, customer loyalty system, CRM), and omnichannel services. These functions are core for any modern retailer. Their consolidated management by Florian Jansen ensures that Magnit will accomplish the digital transformation effectively and well-coordinated. Florian Jansen is one of most successful and experienced entrepreneurs in Russian online retail. In 2011, he co-founded Lamoda Group, which has become a leading fashion and lifestyle platform in Russia under his leadership during over 10 years. Prior to taking the lead in Lamoda Group, Florian Jansen worked at McKinsey & Company from 2006-2011. Florian holds Master's degrees from the German University of Witten/Herdecke, the London School of Economics and Columbia University, New York. In June 2019, Florian Jansen was elected as an independent non-executive member of Magnit's Board of Directors, heading the Strategy Committee since July 2019. Since then, Florian had the chance to deeply understand the business of the Company. Together with the Board and the executive team, he took part in framing many strategic decisions on Magnit. Florian played a key role in the development of the Company's digital transformation strategy and its recent launch.