Lytus Technologies announced the set up and launch of LYTUS STUDIOS in the USA for its content creation and technology services that will serve global markets. LYTUS STUDIOS plans to offer cutting edge creative services along with specialized technology infrastructure for film, video, series, commercials, events, corporate and digital industries. LYTUS STUDIOS will combine next age technology that will bring together VR (Virtual Reality), AR (Augmented Reality), MR (Mixed Reality) into a composite XR (Extended Reality) for film & video entertainment.

The setting up of Lytus Studios is a natural progression for LYTUS Technologies to serve its own content needs and to take forward its vision of transforming customer experiences with technology. With Lytus Technologies' existing customer network in India and associations in Asia, Middle East & Europe, the company plans to provide content services in the USA and in all major entertainment markets of the world.