LivePerson Inc. announced several new innovations in online engagement. These new capabilities enhance the intelligence, extend the reach, and improve the efficiency of online chat. With the availability of these newest capabilities, LP Chat is more intuitive, sophisticated and valuable than ever before. These capabilities include: Analytics Driven Engagement (ADE) leverages website analytics data to automatically create and update the intelligent business rules that control where and when proactive chat invitations are issued. This ensures invitations are sent when they are most likely to yield the results, improving the customer's experience and maximizing the value of the online chat program. Re-connect links enable customers to continue chats with the same agent at a later time or from another device. For example, this allows the customer to seamlessly transition their chat conversation from their laptop to their mobile phone, or to re-initiate the chat with the same agent at a later time or date. Invitation-to-chat links provide for exciting new possibilities in marketing and customer service, beyond the website. For example, live chats can now be initiated by scanning a QR code on a display ad or printed product documentation. Third-party data providers can integrate with LP Chat to offer an additional layer of visitor data, enhancing LP Chat's capability to target the most valuable customers. For example, when integrated with the service of eco-system partner Demandbase, LP Chat users can better prioritize sales-leads by leveraging Demandbase's ability to identify the company domain of a web-visitor and provide valuable data, including company name, size, revenue, industry and location, all in real time. With this intelligence, high-priority leads can be put at the top of the queue and chat agents are able to conduct more effective discussions and offer higher levels of assistance. Learn how a software company tripled their conversion rates with the LivePerson-Demandbase joint solution by watching their video case study. These new capabilities all complement LivePerson's suite of engagement solutions, including LP Marketer, LP Voice, and others.