The Kroger Co. announced the expansion of its Simple Truth® brand and launch of its largest-ever Brands customer sales promotion, featuring savings on thousands of Simple Truth® and Simple Truth Organic® items. With the help of 84.51° insights, Simple Truth® will continue to innovate and introduce new affordable items in 2018 that align with customer trends, including increasingly popular categories like beverage, snacking and non-animal proteins. These growing trends have already inspired the Brands innovation team to develop exciting new items like Simple Truth Organic® sports drinks, Simple Truth Organic® sparkling coconut waters, Simple Truth® fruit and nut bars and Simple Truth® meatless entrees. Simple Truth products are exclusive to the Kroger Family of Stores and customers can purchase the brand in a variety of ways: in a store.