Jones Soda Co. ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months. Both line extensions debut this month in retail distribution channels throughout the U.S., advancing a strategic growth plan that helped the company report its strongest performance in several quarters. The new 12-packs include a Fan Faves Variety Pack bundling Jones’ top-selling Cream Soda, Berry Lemonade, Orange Cream and Green Apple flavors, and a Mixer Variety Pack containing Jones Cola, Lemon Lime and Ginger Beer targeting today’s craft cocktail and at-home DIY trends. Both packs take advantage of value pricing and pantry stocking behavior.