Jones Soda Co. (‘Jones Soda’ or the ‘Company’) announced the appointment of creative and marketing executive Bohb Blair to serve as the Company’s first chief marketing officer. The new position was created in anticipation of significantly expanded brand management and marketing oversight needs with the expected launch of a new cannabis-infused beverage and edibles division that was announced in July. Blair’s 20+-year marketing background includes nine years with global media agency Starcom, where he spent the last five years as global chief experience officer with responsibility for directing brand, product and experience planning disciplines across 7,500 employees in 72 global markets. As creative lead for the agency, his guidance led to multiple awards for clients such as Pringles, Budweiser and Airbnb as well as top industry honors for Starcom itself. Prior to joining Starcom, Blair held director-level positions at multiple creative agencies where he worked on both small and large brands including RJ Reynolds, L’Oreal, Pernod Ricard, Burger King, Abbott, BP and the Kimberly Clark portfolio of CPG products. Blair’s appointment is effective immediately.