JCDecaux announces that it has won a 10-year contract with CCR Metro Bahia to operate advertising on the two metro lines in Salvador, Brazil.

This new partnership, due to start in March 2023, supports JCDecaux's development strategy and reinforces its position as Brazil's leading metro media company.

Under the terms of the contract, JCDecaux will operate advertising on line 1, which covers 12 km and 8 stations, and line 2, which covers 19 km and 12 stations.

JCDecaux will now manage the current advertising systems on lines 1 and 2, which include more than 40 digital displays in all stations, 162 analog displays in the bus stations and 520 TV screens inside the metro trains.

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