International Business Machines Corporation has promoted digital strategist Ben Edwards to the newly created position of VP of global communications and digital marketing, where he will oversee communications under marcomms chief Jon Iwata. Edwards is reporting to Iwata, IBM's SVP of marketing and communications. A team of communications staffers within the marcomms department will report to Edwards, giving Iwata fewer direct reports.

Iwata will continue to lead the marketing, communications, and corporate citizenship group and serve as chairman of IBM's strategy team.