- Empire is now a co-owner of Scene+, along with Scotiabank and Cineplex
- Scene+ rollout in Empire banners will begin with stores in
Atlantic Canada inAugust 2022 , and then continue across the country, culminating in early 2023
The Scene+ rollout in Empire stores will begin in
Today, Scene+ boasts over 10 million members and offers a superb assortment of opportunities to earn and redeem points across a broad spectrum of partners. Members can earn points through banking with Scotiabank; escaping to
Evolving our loyalty offering is one of the final building blocks of our transformation strategy at Empire," said
"Scene+ members and extensive customer research tell us that grocery is such an important piece of any loyalty offer. We are thrilled to welcome Empire as a new co-owner of Scene+. Together, we will offer Canadians an innovative loyalty offering powered by some of
Empire will gradually roll out Scene+ across its banners including
As Empire gradually transitions from AIR MILES to Scene+, AIR MILES collectors will continue to earn and redeem in Empire stores until the new Scene+ program is available in that region. Empire is committed to continuing to deliver great value and promotion opportunities to customers through the AIR MILES program as part of the transition.
Scene+ is anticipated to be incremental to sales and earnings in Empire's first year operating the program.
For more information about the Scene+ program, visit: Scene+ Loyalty Program.
This document contains forward-looking statements which are presented for the purpose of assisting the reader to contextualize the Company's financial position and understand management's expectations regarding the Company's strategic priorities, objectives and plans. These forward-looking statements may not be appropriate for other purposes. Forward-looking statements are identified by words or phrases such as "anticipates", "expects", "believes", "estimates", "intends", "could", "may", "plans", "predicts", "projects", "will", "would", "foresees" and other similar expressions or the negative of these terms.
These forward-looking statements include, but are not limited to, the Company's expectation that the new loyalty program will be accretive to sales and earnings in its first year of adoption, as well as the anticipated roll out schedule, future of the Scene+ program and benefits to customers.
By its nature, forward-looking information requires the Company to make assumptions and is subject to inherent risks, uncertainties and other factors which may cause actual results to differ materially from forward-looking statements made. For more information on risks, uncertainties and assumptions that may impact the Company's forward-looking statements, please refer to the Company's materials filed with the Canadian securities regulatory authorities, including the "Risk Management" section of the fiscal 2021 annual MD&A.
Although the Company believes the predictions, forecasts, expectations or conclusions reflected in the forward-looking information are reasonable, it can provide no assurance that such matters will prove correct. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such forward-looking information. The forward-looking information in this document reflects the Company's current expectations and is subject to change. The Company does not undertake to update any forward-looking statements that may be made by or on behalf of the Company other than as required by applicable securities laws.
Scene+TM is
SOURCE
© Canada Newswire, source