Raili Somelar, an executive with a background in fintech and international marketing, has assumed the job of chief of marketing at Estonian remote driven vehicle technology developer Elmo Rent. Somelar has been responsible for brand communication at the Estonian startup Pocopay, worked as the Baltic brand manager of Luminor bank and as the brand and communication manager of the international financing company Creditea. Over the past three years, she has led the launch and rebranding of businesses and banking services in Australia, Mexico, Spain and various countries in Central Europe, Elmo Rent said in a disclosure to the stock exchange.

The company's founder, Enn Laansoo, Jr., meanwhile took over as the CEO.