There is intense competition in the car distribution market and service providers are coming up with various innovations that allow more and more people to practice using vehicles as a service instead of owning them. ELMO Rent offers also premium cars. Three service providers have filled Tallinn, Tartu and Parnu streets with cars which can be rented on a per-minute basis. It means that using cars as a service is more convenient than ever before. While so far only middle-class cars have been available, ELMO Rent also brought premium-class cars to the streets, which can also be rented by phone. Tesla Model 3 electric cars are the first luxury vehicles to offer a luxurious design and first-class driving comfort.