Victory Electronic Cigarettes Corporation announced that Gary Rawlings has been appointed as the Chief Commercial Officer of the Corporation. In this role, Mr. Rawlings will be responsible for all Consumer Marketing, Research, Trade Marketing, Merchandising, and Sales, Retailer and Distributor Support programs for the firm. Mr. Rawlings has also been a Chief Marketing Officer for multiple online companies and was most recently operating as a consultant to the electronic cigarette industry.

Mr. Rawlings brings a long history of senior executive experience to the company having been a Chief Marketing Officer for more than 10 years in world-class enterprises.