Diageo plc : Revised segmental information

Revised segmental information for prior reporting periods

On 25 May 2011 Diageo announced changes to its reporting regional structure.  From 1 July 2011 two autonomous regions, Diageo Latin America and Caribbean and Diageo Africa, replaced the International region.  The Global Travel and duty free operations are now reported within the five geographical regions in which the external sales take place.  The Middle East business has become part of Asia Pacific.

As a result of this change Diageo now reports the following operating segments externally:

·      North America

·      Europe

·      Africa

·      Latin America and Caribbean

·      Asia Pacific

·      Corporate

In addition, for the year ending 30 June 2012, changes have been made to the allocation of specific corporate items better reflecting the geographic segments for which they are in respect of.  

As a consequence of these changes the figures for the operating segments for prior periods have been restated. 

Revised segmental information for the years ended 30 June 2011 and 2010 and the six month period ended 31 December 2010 are provided below.

In addition, organic growth percentages by segment have been restated for the year ended 30 June 2011.

Volume

	Year ended 30 June 2011				Year ended 30 June 2010
	As reported units million	Analysis of International units million	Restated units million		As reported units million	Analysis of International units million	Restated units million
North America	51.6	0.7	52.3		51.8	0.7	52.5
Europe	38.5	2.0	40.5		39.2	2.1	41.3
International	44.3	(44.3)	-		40.3	(40.3)	-
Africa	-	23.1	23.1		-	21.1	21.1
Latin America and Caribbean	-	15.7	15.7		-	14.1	14.1
Asia Pacific	13.1	2.8	15.9		12.1	2.3	14.4
	147.5	-	147.5		143.4	-	143.4

	Six months ended 31 December 2010
	As reported units million	Analysis of International units million	Restated units million
North America	28.0	0.3	28.3
Europe	21.5	1.0	22.5
International	22.7	(22.7)	-

Sales

	Year ended 30 June 2011				Year ended 30 June 2010
	As reported £ million	Analysis of International £ million	Restated £ million		As reported £ million	Analysis of International £ million	Restated £ million
North America	3,853	42	3,895		3,853	34	3,887
Europe	4,190	89	4,279

	Six months ended 31 December 2010
	As reported £ million	Analysis of International £ million	Restated £ million
North America	2,094	20	2,114
Europe	2,312	45	2,357
International	1,773	(1,773)	-
Africa	-	907	907
Latin America and Caribbean	-	708	708
Asia Pacific	915	93	1,008
Corporate	38	-	38
	7,132	-	7,132

Net sales

	Year ended 30 June 2011				Year ended 30 June 2010
	As reported £ million	Analysis of International £ million	Restated £ million		As reported £ million	Analysis of International £ million	Restated £ million
North America	3,324	42	3,366		3,306	34	3,340
Europe	2,614	89	2,703		2,759	89	2,848
International	2,747	(2,747)	-		2,627	(2,627)	-
Africa	-	1,357	1,357		-	1,228	1,228
Latin America and Caribbean	-	1,063	1,063		-	1,123	1,123
Asia Pacific	1,181	196	1,377		1,018	153	1,171
Corporate	70	-	70		70	-	70
	9,936	-	9,936		9,780	-	9,780

	Six months ended 31 December 2010
	As reported £ million	Analysis of International £ million	Restated £ million
North America	1,807	20	1,827
Europe	1,444	45	1,489
International	1,415	(1,415)	-
Africa	-	689	689
Latin America and Caribbean	-	568	568
Asia Pacific	616	93	709
Corporate	38	-	38

Marketing spend

	Year ended 30 June 2011				Year ended 30 June 2010
	As reported £ million	Analysis of International £ million	Restated £ million		As reported £ million	Analysis of International £ million	Restated £ million
North America	502	6	508		472	4	476
Europe	390	13	403		412	10	422
International	368	(368)	-		302	(302)	-
Africa	-	140	140		-	119	119
Latin America and Caribbean	-	184	184		-	151	151
Asia Pacific	278	25	303		233	18	251
	1,538	-	1,538		1,419	-	1,419

	Six months ended 31 December 2010
	As reported £ million	Analysis of International £ million	Restated £ million
North America	268	2	270
Europe	225	5	230
International	177	(177)	-
Africa	-	73	73
Latin America and Caribbean	-	84	84
Asia Pacific	143	13	156
	813	-	813

Operating profit before exceptional items

	Year ended 30 June 2011					Year ended 30 June 2010
	As reported £ million	Analysis of International £ million	Corporate costs £ million	Restated £ million		As reported £ million	Analysis of International £ million	Corporate costs £ million	Restated £ million
North America	1,255	17	3	1,275		1,170	13

	Six months ended 31 December 2010
	As reported £ million	Analysis of International £ million	Corporate costs £ million	Restated £ million
North America	723	9	3	735
Europe	471	15	(2)	484
International	468	(468)	-	-
Africa	-	174	2	176
Latin America and Caribbean	-	227	(9)	218
Asia Pacific	129	43	(2)	170
Corporate	(64)	-	8	(56)
	1,727	-	-	1,727

Organic growth for the year ended 30 June 2011

		Volume			Sales			Net sales
Increase/(decrease)		As reported	Restated		As reported	Restated		As reported	Restated
		%	%		%	%		%	%
North America		-	-		2	3		3	3
Europe		(2)	(2)		(3)	(3)		(3)	(3)
International		9	n/a		14	n/a		13	n/a
Africa		n/a	7		n/a	11		n/a	10
Latin America and Caribbean		n/a	12		n/a	18		n/a	17
Asia Pacific		9	10		13	13		9	11
Total		3	3		5	5		5	5

		Marketing spend			Operating profit*
Increase/(decrease)		As reported	Restated		As reported	Restated
		%	%		%	%
North America		7	8		8	9
Europe		(4)	(3)		(7)	(8)
International		23	n/a		19	n/a
Africa		n/a	15		n/a	18
Latin America and Caribbean		n/a	27		n/a	22
Asia Pacific		13	15		13	20
Total		8	8		5	5

*Operating profit before exceptional items

Net sales are after deducting excise duties.  See the company's annual report on Form 20-F for the year ended 30 June 2011 filed with the US Securities and Exchange Commission (SEC) for an explanation of organic movement calculations and further definitions, disclosures and information.

Contacts

Investor enquiries to:                              Sarah Paul                                [phone]

Angela Ryker Gallagher              [phone]

[e-mail]

Media enquiries to:                                 Stephen Doherty                        [phone]

Kirsty King                                [phone]

[e-mail]

Editor notes

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J

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