Diageo announces that it has set up a 'Breakthrough Innovation' team, aimed at shaping innovation at Diageo beyond new product development.

The 'Breakthrough' team will focus on developing platforms and creating new business models that will deliver 'transformational value for the future of Diageo, consumers and society', says Diageo.

In particular, the team will aim to facilitate Diageo's entry into new platforms, technologies and experiences; play an important role in shaping the future of Diageo's current portfolio of brands; or help Diageo make progress towards its 'Society 2030: Spirit of Progress' goals, the company's 10-year ESG action plan.

In this context, the team will actively seek partners with whom to collaborate, test and 'learn revolutionary ideas'.


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