DAVIDsTEA Inc. announced an accelerated wholesale strategy, highlighted by an increased footprint within its store-in-store concept and the introduction of a new fully compostable, individually wrapped tea sachet format. Since entering the wholesale market four years ago, DAVIDsTEA has gradually grown its presence at grocery stores, pharmacies and big-box locations to over 3,800 doors in Canada, including over 250 store-in-store configurations. Last year, the Company launched its innovative store-in-store retail concept at Rexall and has since added London Drugs and Neighbourly to the growing number of doors, while showcasing an expanded assortment of teas.

As a result, DAVIDsTEA now offers a curated selection of over 40 tea flavours, including organic, premium Garden to Cup and flavourful wellness-driven teas, plus accessories, through these doors. To supplement this growth, the Company unveiled a new tea sachet format in September 2022 throughout its wholesale channel. The individually wrapped and fully biodegradable sachets, featuring new compostable overwraps, provide added convenience for consumers, while the thoughtfully redesigned packaging with increased product information enhances visibility on store shelves.