On March 1, 2013, the Board of Directors of Crumbs Bake Shop, Inc. appointed Eric Wesolowski to serve as the Chief Operating Officer of the company. Mr. Wesolowski has served as the Chief Operating Officer of the company's subsidiary, Crumbs Holdings LLC since November 5, 2012. Prior to his service with Holdings, Mr. Wesolowski served as the President of Ecko Direct LLC starting in May 2007, where he was responsible for the daily operations of the retail division of Marc Ecko Enterprises and, starting in 2011, he also served as the Chief Operating Officer of Marc Ecko Enterprises.