Full Year:
CCI's consolidated sales volume increased by 14.5% to 761.7 million unit cases (*) in FY11, up from 665.4 million unit cases in FY10. International operations constituted 28.2% of total volume, up from 25.7% in FY10.Turkey Volume International Volume Consolidated Volume
494.4
546.8
665.4
761.7
171.0
215.0
2010 2011
2010 2011
2010 2011
Fourth Quarter:
Fourth quarter 2011 consolidated sales volume increased by 8.0% to 140.6 million unit cases up from 130.2 million unit cases in 4Q10.Turkey Volume International Volume Consolidated Volume
95.5 96.9
130.2
140.6
34.6
43.8
4Q10 4Q11
4Q10 4Q11
4Q10 4Q11
(*) A calculated measure of volume represented by one case of 24 Servings, which is equivalent of 5.678 liters or 192 American standard fluid ounces.
Coca-Cola Icecek Investor Relations I Tel: +90 216 528 4480 I Fax: +90 216 365 8457 I CCI-IR@cci.com.tr I www.cci.com.tr
Page 1 of 4
Consolidated Volume
Consolidated Volume Split
Q/Q
4Q10Tea
Consolidated Volume Split
Y/Y
2010Tea
Consolidated sales volume
10.1%
Sparkling
71.6%
Tea
9.7%
4Q11Still
18.3%
Still
20.0%
Sparkling
72.7%
7.8%
Tea
8.3%
2011Still
19.5%
Still
20.9%
increased by 14.5% in 2011
and reached 761.7 million unit cases. International
operations accounted for 28.2% of total sales volume compared
to
25.7% in 2010. All categories posted strong volume growth
aided by successful marketing
campaigns, promotions and better route-to-market (RTM)
initiatives both in Turkey and in International operations in
spite of a high base in the second half of the year.
Sparkling
70.3%
Sparkling
70.8%
The sparkling category advanced at low teens thanks to growth
across all key markets and on the back of portfolio expansion
through new product and package launches, successful occasion
based marketing and promotions as well as improved route to
market initiatives in
2011.
The still category continued to grow at over 20% in FY11
driven by strong water, juice and ice tea sales both in
Turkey and in international markets. The tea business in
Turkey maintained its double digit growth in 2011.
In 4Q2011, consolidated sales volume was up by 8.0% to 140.6
million unit cases despite below average weather
temperatures. The sparkling category, in the last quarter,
posted mid- single digit growth while still beverages grew
above 15%. The tea category grew at around mid-single digits
in the fourth quarter.
Turkey operations' sales volume increased by 10.6% and
reached 546.8 million unit cases in
2011 and all categories posted growth. Channel and category
based marketing activities, increased cold availability and
successful customer segmentation assisted this growth.
The sparkling beverage category posted close to mid-single
digits growth in 2011 thanks to occasion based marketing
activities and promotions including under the cap, Ramadan
promotions, "Fanta Youth Festival" and portfolio expansion
through affordable packaging, consequently delivering in
market share expansion in the sparkling category for the
whole year.
Coca-Cola Icecek Investor
Relations I Tel: +90 216 528 4480 I Fax: +90 216 365 8457 I
CCI-IR@cci.com.tr I www.cci.com.tr
Page 2 of 4
The still beverage category grew above 20% in 2011 with the help of ca 30% growth in the water category and ca 20% growth in the juice category, supported by the launch of Cappy Pulpy and, relaunch of "Ramazan