Clear Channel Outdoor Holdings Inc. announced the launch of its new digital billboard in the City of Tukwila. This new digital sign provides Seattle area advertisers with a dynamic channel to reach over 110,000 residents and visitors to the Seattle area each week. The newest digital billboard in the Seattle marketplace is located on the northeast corner of the West Valley Highway and SW 43rd Street intersection, at the entrance to Southcenter Westfield Mall.

The billboard is located in the region's shopping district and the epicenter of its retail activity in the south Seattle suburbs. The power of this digital sign is being leveraged this week alone by Seattle businesses including Wally Park, Korum Automotive, Valley Medical and Fiat of Seattle/Southcenter. The flexibility of digital billboard design allows for the easy adjustment of creative and messaging, allowing businesses the ability to nimbly adapt their campaigns to consumer needs and marketplace developments.

This unique capability is unique in advertising and enables businesses to announce new products offerings and promote limited-time specials in real time.