On May 14, BYD launched its first pickup truck, BYD SHARK, in Mexico. Positioned as a new energy intelligent luxury pickup, BYD SHARK features the DMO Super Hybrid Off-road Platform, representing the latest addition to BYD's product portfolio. This model, developed for the global market, marks BYD's first global product launch outside of China, promising to redefine the global plug-in hybrid pickup market with advanced technology and diverse user-centric features.

The product launch, themed Hybrid Power, Wild Spirit, showcased an immersive display of innovative intelligent experiences and all-terrain extreme off-road scenarios, transforming into a 'technological theme park' brimming with exploratory fun and interactions. With over 1000 guests in attendance, the event witnessed the debut of BYD SHARK. As a mid-to-large size pickup, BYD SHARK boasts a wheelbase of 3,260 millimeters, with a wheelbase ratio of 59.7%, ensuring a spacious and opulent riding experience.

Guided by BYD Design Director, Wolfgang Egger, the vehicle's design draws inspiration from sharks, seamlessly blending futuristic technology with raw power. The vehicle features full-length LED lights at the front, reminiscent of a shark?s open mouth, exuding a fierce and captivating presence. Its side proportions, marked by fluid body lines, mirror the graceful movement of a shark through deep waters.

At the rear, a through-type tail light, inspired by a shark?s tail fin, elegantly underscores the fusion of natural and technological aesthetics. The interior design is created by Michele Jauch-Paganetti, BYD Interior Design Director, drawing inspiration from spaceship consoles. Boasting a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, BYD SHARK's cabin sets a new standard for functionality and modern ambiance.

Moreover, the rear row seats, featuring a 27-degree recline angle, revolutionize the conventional design of pickup rear tows, delivering a blend of comfort and luxury technology within its intelligent cockpit. The DMO Super Hybrid Off-road Platform, a core technology of BYD SHARK, stands as a revolutionary innovation, seamlessly combining rugged off-road capability and safety features with the comfort of an SUV, all while maintaining impressive energy efficiency. This technology innovatively integrates a non-load-bearing frame designed for hybrids, the world?s first longitudinal EHS drive assembly, Cell to Chassis (CTC) technology, rear-wheel drive assembly designed for pickup trucks, and double-wishbone independent suspension at the front and rear end, perfectly balancing performance and comfort.

In terms of power, BYD SHARK, with its dedicated rear-drive powertrain, EHS electric hybrid system, and a 1.5T high-power engine, reaches a peak power of over 430 horsepower, equivalent to a 4.0L V8 engine. Its acceleration from 0 to 100 kilometers is in only 5.7 seconds, far surpassing other models in its pickup category. Moreover, harnessing the prowess of intelligent electric AWD, BYD SHARK can precisely adjust the torque distribution between its front and rear wheels in milliseconds, aligning with the optimal adhesion coefficient across diverse road surfaces.

The robust power combined with precise electronic control marks a paradigm shift from conventional fuel-based AWD systems, delivering a heightened level of reliability and ease to pickup users seeking off-road adventure. Also, the DMO technology aids pickups in transcending the conundrum of elevated energy consumption and environmental pollution. Compared to other fuel-powered pickups in its class, the BYD SHARK achieves a 40% reduction in fuel consumption, even when operating at low battery levels, reshaping the perception of pickups as high-energy consumption vehicles.

Additionally, as a plug-in hybrid model, BYD SHARK, boasting dual fuel and electric power modes, attains remarkable endurance. Garnering a comprehensive cruising range of 840 km under the NEDC conditions, alongside a pure EV endurance of 100 km, it effortlessly accommodates urban commuting and interstate travel.