BAT announces the launch of a new version of its Glo range vaping device.

Glo is presented by BAT as 'an alternative to smoking that does not involve combustion, producing fewer toxic substances than conventional cigarettes'.

The new device, the Glo Hyper Pro, is said by BAT to offer improved performance. With this new device, a charge takes around 90 minutes and lasts all day. Once charged, consumers can expect to use the device for a total of 20 sessions'.

To date, over 8.8 million adult consumers use Glo," points out Kingsley Wheaton, BAT's Director of Strategy and Growth.

The Glo range is available in over 20 markets worldwide. The Glo Hyper Pro has been launched in Japan, Italy and Poland, and further global rollouts are planned for 2024.

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