Audacity and prudence: the keys to the success of “Elite Entrepreneurs”

Starting a business is an inherently risky activity. Yet Elite Entrepreneurs show an extraordinary level of confidence, both in themselves and their projects. They accept risk as long as it is managed-Serialpreneurs even view risk as a necessary condition for success-so they value intelligence (12%), a bit of luck (11%) and technical expertise (10%).

As entrepreneurs, they see themselves as good judges and managers of risk, so they can remain calm! Less than a quarter of Elite Entrepreneurs say their business concerns keep them up at night.

In managing their personal wealth, these successful entrepreneurs are just as thoughtful and prudent. Far from investing their fortunes in their businesses, as some believe, they are resolutely focused on diversification - in Private Equity, stocks, bonds and real estate.

Their businesses represent just 16% of their wealth. Cash and property each account for 12% of their net worth, with the rest spread between stocks, bonds and socially responsible investments. They also diversify their investments geographically - in the USA, China, Germany and Great Britain. That strategy illustrates a shared trait among these Elite Entrepreneurs: using good judgement and spreading risk to limit and control it!