Aviva plc has launched Aviva Ventures, a wholly owned venture capital business which will invest in a range of digital and new technology businesses. Aviva Ventures will provide early stage investment to back entrepreneurs with high growth businesses and, over time, expects to have a portfolio of small investments in a number of companies which have significant potential. Aviva Ventures will target investments in digital and technology companies operating in four areas: 'the internet of things', for example in connected homes, health and cars; data and analytics; innovative customer experiences; and distribution, for example new 'sharing economy' platforms. Aviva Ventures is part of Aviva's digital strategy and, through the investments made, will assist Aviva in identifying new commercial opportunities; the development of innovative business models and new digital insurance services and products which make insurance easier for customers.