Amorepacific : Strengthens Strategic Partnership between its Subsidiary, PacificPackage, and French Packaging Company AUTAJON
September 21, 2022 at 02:20 pm IST
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Amorepacific Group Strengthens Strategic Partnership between its Subsidiary, PacificPackage, and French Packaging Company AUTAJON
Company2022-09-20
Amorepacific Group strengthens strategic partnership between its subsidiary, PacificPackage, and French packaging company, AUTAJON.
▲ View of the establishment of PacificPackage in Cheonan, Chungnam
Since 2015 when the two companies signed an MOU, PacificPackage and AUTAJON maintained a close partnership of exchanging technology and knowhows. To further deepen the partnership with AUTAJON, which has outstanding design capability and strong quality competitiveness, Amorepacific Group decided to sell 60% of PacificPackage equity to AUTAJON. The remaining share of 40% will continue to be owned by Amorepacific Group.
This collaboration with AUTAJON will be an opportunity for PacificPackage to ensure the highest level of competitiveness in technology, manufacturing, quality, and overall logistics as well as lay the foundation to further expand into the global market. In addition, PacificPackage will be able to identify additional customers through AUTAJON, allowing the partnership to become a new growth engine for the sustainable growth of PacificPackage.
Introduction of PacificPackagePacificPackage is a beauty packaging company that mostly handles cosmetics packaging and luxury shopping bags. The company was established in 1968 and there are around 60 employees working at its establishment located in Cheonan, South Chungcheong province.
Introduction of AUTAJONAUTAJON is a company specializing in packaging and labels, especially focusing on cosmetics and perfume packaging and wine labelling. Established in 1964 in France, the company currently has 40 establishments mainly in Europe and across the U.S. and China with approximately 4,000 employees.
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Amorepacific Corporation published this content on 20 September 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 September 2022 08:49:04 UTC.
AmorePacific Corp is a Korea-based company principally engaged in the manufacture and distribution of cosmetic products. The Company operates its business through two segments. The Cosmetic segment is mainly engaged in the manufacture and distribution of skin care products, makeup products and perfumes under the brand names of Sulwhasoo, Hera, IOPE, Laneige, MAMONDE, Haneul, Odyssey and others. The Daily Beauty (DB) and Sulloc segment is mainly engaged in the manufacture and distribution of shampoos, body cleansers and toothpastes under the brand names of Mise en Scene, Happy Bath, Ryoe, Dantrol and Median. This segment also manufactures and sells green tea products under the brand name of O'Sulloc. The Company distributes its cosmetic products through discount stores, specialty stores, department stores, online shopping malls and others, as well as to overseas markets.