Accor announces that Handwritten Collection, its mid-range brand launched in January 2023 with the aim of bringing together small and medium-sized hotels, has opened 12 'carefully selected' hotels in its first year.

The French hotel giant adds that Handwritten Collection, 'driven by the international boom in boutique hotels', expects around 25 additional openings in 2024 and beyond, and has over 150 projects and leads currently under consideration.

According to Accor, 'collection brands are growing worldwide at an annual rate of 25%, which currently represents one of the highest growth rates in the hotel industry'.

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