Jean-Jacques Morin, group deputy chief executive officer at Accor, discusses the French hotel giant's strategy for Asia. Accor said last month the company is on track to sign a record of about 125 hotel partnership projects in China this year, doubling down on its expansion in a country where tourism has become one of few bright spots amid an economic downturn. Morin, who also heads the company's premium, midscale and economy division, speaks with David Ingles and Haidi Stroud-Watts on "Bloomberg Markets: Asia."

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