Accor announces a new collaboration with Spanish platform Amadeus, strengthening their strategic partnership to deploy the Amadeus Central Reservation System (ACRS) across the French group's entire hotel portfolio.

Amadeus' cloud-based technology will enable Accor, one of the world's leading hospitality companies, to increase revenues, optimize distribution strategies and further personalize its customer relationships," he says.

Amadeus will provide a technology platform including cloud solutions, connectivity and an enhanced user experience. Hotels will thus gain in agility and simplicity in promoting their offers.

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