YETI Holdings, Inc. Appoints Melisa Goldie as Chief Marketing Officer
January 07, 2019 at 07:30 pm IST
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YETI Holdings, Inc. announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing and creative vision for YETI including its direct to consumer business. She will bring together YETI’s brand, creative, digital, e-commerce and customer experience teams, in order to further position the business for continued long-term growth. Most recently, Ms. Goldie served as a strategic brand marketing consultant utilizing her broad and comprehensive experience in growing successful brands. She previously served as the Global Chief Marketing Officer of Calvin Klein, Inc.
YETI Holdings, Inc. is a designer, retailer, and distributor of outdoor products. The Company's product portfolio consists of three categories: Coolers & Equipment; Drinkware, and Other. Its Coolers & Equipment family is comprised of hard coolers, soft coolers, cargo, bags, outdoor living, and associated accessories. Its hard cooler category includes YETI Tundra, YETI Roadie, YETI V Series hard coolers, YETI TANK ice, and YETI Silo 6G water cooler bucket. Its Hopper soft cooler product line includes Hopper M15 Soft Cooler, Hopper M12 Soft Backpack Cooler, Hopper M30 Soft Cooler, Hopper Flip Soft Cooler, and Daytrip Lunch Bag, among others. Its Drinkware product line consists of Rambler Colsters, Rambler Lowball, Rambler Wine Tumblers, Rambler Stackable Pints, Rambler Mugs, Rambler Tumblers, Rambler Straw Mugs and Cups, Rambler Bottles, Rambler Jugs and Yonder Water Bottles. Its Other category offers an array of apparel and gear, such as hats, shirts, bottle openers and ice substitutes.