WPP 2012 Ltd : TNS & LinkedIn host webcast on converting employees to Talent Brand Ambassadors
January 18, 2013 at 08:02 pm IST
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17 January, 2013
TNS and LinkedIn are hosting a webcast Jan. 29 detailing the findings of their collaborative research articles on talent brand ambassadorship to help organizations strengthen their talent brand via their employees.
CHICAGO, IL. - TNS Employee Insights, a global research and consulting firm, and LinkedIn, the world's largest professional network with more than 200 million members, today released two joint articles on the impact brand ambassadors have on corporate images. On Tuesday, Jan. 29, TNS and LinkedIn will host a 45-minute webcast titled, "4 Essential Tips to Convert Your Employees to Talent Brand Ambassadors." The presenters will discuss employee engagement and brand ambassadorship, and how it relates to talent recruiting, and provide four steps to drive talent brand through employee brand ambassadors.
With the rise of social media and mobile technology, it's harder for companies to control the brand image in the public's eye. Recent research by TNS and LinkedIn shows that proper training and increasing the engagement of employees can increase talent brand ambassadorship. According to a global TNS study of 16,910 employees, less than half of employees asked about their previous employment understand the behaviors required to deliver the brand promise. As a result, the most rampant challenge for branding is properly educating employees on what a brand is, and more importantly, what their company's brand is.
"Potential business partners, clients and customers are turning to social networks to learn about brands," says Mike Schroeder, CEO of TNS Employee Insights. "A company's brand reputation, whether employer or corporate, is a direct reflection of the culture and values of a company. The best way to increase awareness is through your employees."
For detailed information on the webcast, please register at: http://talent.linkedin.com/node/69397 or visit the LinkedIn and TNS Employee Insights Blog to learn more about the collaborative study and to download the full research article.
About TNS Employee Insights
TNS Employee Insights is a global leader in research, consulting and technology. TNS leads its clients to higher performance and growth through employee engagement, brand and customer experience. Each year, TNS aims to survey millions of employees and customers in 120 countries worldwide.
About LinkedIn
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 200 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenues coming from its talent solutions, marketing solutions and premium subscriptions businesses.across the globe.
WPP plc is one of the world's largest communication groups. Net sales break down by activity as follows:
- advertising and marketing services (77.5%): operating through GroupM, AKQA, Ogilvy, Wunderman Thompson, VMLY&R and Hogarth. The group also develops an advertising space purchase activity and offers services in institutional and financial communications, healthcare communications, relationship marketing, etc.;
- public relations (8.5%): Burson Cohn & Wolfe, Hill+Knowlton Strategies and FGS Global;
- specialized communication services (6.7%): Landor & Fitch and Design Bridge and Partners.
Net sales are distributed geographically as follows: the United Kingdom (13.9%), Continental and Western Europe (19.9%), North America (38.5%) and Asia/Pacific/Latin America/Africa/Middle East/Central and Eastern Europe (27.7%).
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