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The iconic
In the news: It seems that Paris Match magazine will soon become part of the LVMH (
More background: Arnault has long been ogling the magazine, which first appeared in 1949. That is also the birth year of the wealthy Frenchman, who sees an omen in it.
- According to the French press, LVMH has reportedly made a
100 million euro bid for the title, which is currently part of Lagardère's media arm, including channelsEurope 1 and 2. -
Lagardère as a media group is in flux after it was acquired by
Vivendi . - Arnault also made a bid once before in 2021, but it fell through at the time. He already owns the business newspaper Les Echos and the newspaper Le Parisien.
- However, there would be no intention of adding Paris Match to those two media titles. Arnault sees more opportunity with the society magazine - one of the French premium brands in his eyes - in LVMH's ecosystem.
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According to
Le Point , the Arnault and Bolloré business families laid the groundwork for the agreement during their last summer vacation inSaint-Tropez , where informal discussions on the future of Match took place. This reportedly included the children ofBernard Arnault andVincent Bolloré . Arnaud Lagardère , the CEO of the eponymous company, was also part of the discussions. Or how French haute finance is very committed to one of the most primal French media titles.
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