Rev announced its partnership with Vimeo to be its caption and global subtitle provider. This is a landmark integration that will automatically create accessible, searchable videos for all users, and allow them to meet compliance standards right from within the Vimeo hub. Pairing powerful AI with human expertise, Rev has pioneered the reduction of bias in AI across languages, dialects and genders.

This universal accuracy makes Rev the right partner to expand Vimeo’s reach to a diverse, global audience. The partnership comes at a critical time when video is booming and captions are the new norm. With nearly 1 in 20 U.S. adults having some level of difficulty hearing, captions are not only crucial for accessibility, but equally necessary to meet the demands of the changing viewer.

In a recent study, more than 70% of Gen Z and half of Millennials reported using subtitles frequently. The rules have changed: People no longer watch videos without captions, they just keep scrolling.  Investing in unbiased technology that represents all voices accurately is a priority for Vimeo with its global audience of nearly 300 million users. Unlike any other speech engine, Rev has spent a decade training its model on millions of hours of diverse, real-world data.

Combined with thousands of human transcriptionists who in real-time edit the model’s output for near-perfect accuracy, Rev has proactively reduced bias for gender, ethnicity, languages and backgrounds. The result is unmatched accuracy across a spectrum of voices, empowering Vimeo’s creators to reach a limitless audience, and meet ADA and FCC video compliance standards.