Vedanta Ltd. has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets thinking as to where all the important things that company use in company daily lives have come from. The TVC is part of Vedanta's larger brand campaign titled 'Desh Ki Zarooraton Ke Liye'. The company is launching the TVC across multiple national television channels as well as multiplexes. This will be aired on leading channels supported by digital, outdoor and retail activation plan. The company plans to roll out a total of 5 TVCs over the next few months.