As part of the brand's continued efforts to achieve skin health equity, Vaseline is proud to launch Mended Murals, a multi-city initiative that uses art restoration as a method to shed light on the importance of caring for skin of color and underscores the need for increased access to skin health resources for underrepresented communities.
Following the 2022 launch of SeeMySkin.com, a first-of-its-kind platform designed to search conditions on skin of color and connect patients with physicians who understand their skincare needs, Mended Murals contributes to Vaseline's long-standing efforts to make skin health care more accessible.
The Mended Murals initiative was created to showcase that without proper care or resources, murals that were once a vibrant reflection of the culture and people in their communities can often fade over time. Through partnerships with artists of diverse backgrounds across the country, Vaseline is helping restore their murals and support local clinics in those cities that provide accessible health care in surrounding neighborhoods.
To date, Vaseline has committed to commissioning mural restorations with artists based in
The commitment to create access to skin health doesn't stop there. Vaseline invites you to submit a mural that's important to your community for a chance to have it restored by the original artist. With every mural restored, we will provide funds to support a local health clinic in your city.
'Mended Murals is a continuation of Vaseline's long-standing commitment to enable 15 million people of color to access more equitable skin health care by 2025, said
To celebrate the work being done through Mended Murals and further raise awareness in the next community that will be supported through this initiative, Vaseline will show up in
As the exclusive skincare sponsor, Vaseline will be hosting a panel on
'I've always wanted to create art where people of color can find their humanity in the imagery,' said
To find more information, visit SeeMySkin.com/MendedMurals to access skin health resources, learn about clinics Vaseline is supporting in local communities, and to submit your neighborhood mural for the chance to be restored. For an overview of the initiative, watch the campaign video here.
About Vaseline
Since first introducing the world to the Original Healing Jelly more than 150 years ago, Vaseline has been committed to caring for all skin and is a trusted brand among doctors and a signature household staple.
Vaseline believes that skin health is a right, not a privilege, and the Vaseline mission is to ensure skin health care is more accessible to everyone, everywhere. Vaseline is committed to skin health for all through its initiatives, including See My Skin, the only online database designed to search for conditions on skin of color and connect people with the proper care they deserve, and provide affordable and comprehensive dermatological services to those who need it most.
Vaseline products are available at food, drug, and mass retailers nationwide. For more information, visit www.vaseline.com, www.instagram.com/vaselinebrand, www.facebook.com/vaseline, www.twitter.com/vaselinebrand, or www.tiktok.com/@vaselinebrand.
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SOURCE Vaseline
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