Unilever : Mass disinfection drive in Pakistan during Covid-19

Affan's response was immediate. Recognising the need to disinfect public places, he made contact with local government officials to set up a mass disinfection drive. 'The idea was to disinfect potential hotspots for coronavirus,' he explains. Within days, he had galvanised stakeholders - internal and external - into action. Affan works in the Home Care division but not on the Domex (Domestos) brand. But he brought together different functions and categories to move mountains at a time when the big institutions hadn't even woken up to the challenge. The drive reached 30 cities.

Looking rather like spacemen, the disinfection teams - wearing full-body protective clothing - had containers of Domex disinfectant strapped to their backs and sprayed public places.

All types of buildings likely to present a Covid risk were covered: hospitals, jails, police stations, welfare organisations and government offices, together with densely populated apartment complexes. Vulnerable slums also received visits from the spraying teams during the drive. The practical disinfection efforts were coupled with education drills for residents, ensuring they could continue doing it on their own afterwards.