Yokohama Rubber : to release its most silent tire ever, Premium comfort tire “ADVAN dB V552”
September 26, 2017 at 11:35 am IST
Share
Tokyo - The Yokohama Rubber Co., Ltd., today announced that it will begin marketing the 'ADVAN dB V552', the latest addition to the company's global flagship brand 'ADVAN', in Asian markets from this November. The 'ADVAN dB V552' initially will be available in a total of 24 sizes, ranging from 265/35R18 97W XL to 155/65R14 75H. The Company plans to gradually expand the lineup of available tire sizes.
Note: Available tire sizes will vary from country to country.
The 'ADVAN dB V552', the successor to the 'ADVAN dB' that launched in 2009, is a premium comfort tire that was developed based on the concept of 'an unprecedentedly silent tire that changes the in-car atmosphere.' Seeking to develop a tire with unprecedented silent performance that realizes an amazingly calm in-vehicle atmosphere and delivers a more pleasant in-car experience to drivers, YOKOHAMA has succeeded in reducing tire noise energy. The ADVAN dB V552's enhanced silence is the result of a meticulous redesign that included a review all design elements-including pattern design, profile shape, internal structure, type of parts, size of parts, and surface contact configuration-from a zero basis unbiased by past designs. In addition, the tire's wet grip performance and fuel efficiency have been greatly improved by the application of a newly developed compound that raises the dispersibility of silica.
Note:Use of 'unprecedentedly' and 'unprecedented' above refers to tires developed and marketed to date by Yokohama Rubber.
The 'ADVAN dB V552' size lineup will be expanded to meet expectations for a more silent ride from drivers of a wider variety of vehicles, from premium sedans to premium minivans, electric vehicles, hybrids, and compact cars.
Yokohama Rubber plans to display the tire at its booth at the 45th Tokyo Motor Show 2017, to be held at the Tokyo Big Sight from October 25 to November 5 (open to the general public from October 28).
*Click photo to download high-resolution image for printing.
Available Sizes
YRC - Yokohama Rubber Co. Ltd. published this content on 26 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 26 September 2017 06:04:06 UTC.
Original documenthttp://www.y-yokohama.com/release/?id=2883&lang=en
Public permalinkhttp://www.publicnow.com/view/20DC7BE52C10D2F95345E4667336ACD1C9991398
The Yokohama Rubber Company, Limited is one of the world's leaders in manufacturing and marketing tires. Net sales break down by activity as follows:
- production of tires (81.3%): for private vehicles, buses, heavy trucks, mining and civil engineering engines, etc.;
- manufacturing of polymer and rubber products (17.3%): high pressure pipes, conveyor belts, seismic products, marine hoses, aircraft products, golf products, etc.;
- other (1.3%).
Net sales break down geographically as follows: Japan (42.2%), Asia (14.6%), North America (26.6%) and other (16.6%).