The Good Flour Corp. highlighted the market opportunity for its recently announced high protein pancake and waffle mix that is under development. The company is developing both an adult version and a version targeted towards children under the brand name ‘Patty Cakes'.

The company is developing these new products using potato protein. Potato protein ingestion has been shown to increase muscle protein synthesis rates at rest and during recovery from exercise in humans. The new high protein pancake and waffle mix from Good Flour has been formulated with the health and wellness space in mind, it will be followed by additional products under development for the same vertical market.

Key benefits of protein are: protein helps the consumer feel full longer, protein boosts metabolism and protein aids with muscle recovery and growth. The newly formulated mixes remain true to Good Flour's core product philosophy, they are Gluten Free, High in Fiber, Low on Sugar, Ready to Use, and Very Tasty.