TAAT Lifestyle & Wellness Ltd. announced that it has appointed Setti Coscarella, who recently resigned as a lead strategist at Philip Morris International, to lead Taat as its Chief Executive Officer as the Company prepares for the planned fourth quarter 2020 launch of Beyond Tobacco™ cigarettes. Holding an MBA from the Schulich School of Business, Mr. Coscarella’s professional experience includes analyst and investment banking roles at three of Canada’s “Big Five” financial institutions, as well as positions in private equity and management consulting. With the appointment of Setti Coscarella as the Company's Chief Executive Officer, Mr. Coscarella has succeeded Joel Dumaresq in this position.