Synergy House

Synergy House Berhad is a Malaysia-based company, which is engaged in investment holding and provision of management services. The Company is a cross-border e-commerce seller and furniture exporter that specializes in ready-to-assemble (RTA) home furniture. The Company's sales channels include both business-to-business (B2B) and business-to-consumer (B2C) models. Under the B2B model, the Company sells its RTA home furniture to online retailers, chain-store retailers, and wholesalers. These products may be branded under third-party brand names. The Company's B2C sales model involves direct sales to end-consumers through its in-house online store and third-party e-commerce platforms, such as Wayfair US, Wayfair UK, Amazon US, Amazon UK, Cenports, Mano Mano and eBay. These products may carry its in-house brand names or third-party brand names. Its B2C sales serve international markets. The Company's products include bedroom furniture, living room furniture and dining room furniture.