Superdry : Rumour(s) Has It

FEDE: Wow, that really is a compliment.. Thank you. The concept behind the videos has so far been coming from the directors, and then discussed between us in the band until we find what works for everyone. We are quite lucky as we have a lot of friends in all kinds of creative industries, and they always take part in our videos. It's not always easy to come up with something cool and professional on a relatively low budget, so we have definitely been lucky to have good friends to help out. The last video especially was a great experience shooting, and it's quite funny how it came about.. We met Hannah, the director, at a Sofar Sounds show in London. She heard Edges and had this great idea for a video, the rest is history..

What's it like to watch Rumours live?

MARK: I think that seeing us live definitely makes people understand what this project is about on a deeper level. We take each and every show as a chance to improve and it truly is the most important and exciting way for to us to share our music with people. We all started out as live performers, which is not always the case with electronic music acts. We really love being on stage, and the more we play together the better it gets!

What event/gig experience would you as a band put on if money was no object?

ALL: If money was no object we would want to put on a huge event with all of our amazingly talented and creative friends getting involved for a night of music, fashion, art and visuals…

You've been styling out new Superdry recently - has your perception of the brand changed at all?

MARK: I have to be honest, my perception of the brand has changed!! Even though I've known about it for years, for some reason I have never found myself in a Superdry store before. Now that I have, I know that there is loads of stuff I would absolutely love to wear every day.

Give us some rumours of what's coming up for Rumours in 2019…

ALL: We are super excited for what's coming, we've shuffled a few things around internally and have expanded the team. We are writing a lot and we are very happy with our music at the moment, we feel it's as close to our hearts as it ever has been. We have a lot of new material ready which we are looking to release starting from the beginning of next year.. And who knows, maybe an EP later along the line…in the meantime watch out of a little treat at the beginning of December!

FOLLOW RUMOURS ON INSTAGRAM HERE!
STREAM RUMOURS NEW SINGLE EDGES ON SPOTIFY HERE!
WATCH RUMOURS ON YOUTUBE HERE!