Splash Beverage Group, Inc. announced that its TapouT Hydration brand will expand into the exciting and dynamic energy drink category. Targeted for launch in late March 2023, TapouT's new energy drink, TapouT Energy, was formulated by elite performance nutritionist Sanjeev Javia in collaboration with TapouT ambassador and former NFL great, Drew Brees, to deliver next-level functionality. Its key point of difference is its unique ingredient matrix that aims to deliver enhanced cognitive performance, mental focus, and antioxidant health in additional physical benefits.

These will be zero sugar drinks with all ingredients derived from natural sources, including caffeine. TapouT Energy will feature 3 flavors, all sparkling, Cherry Lemonade, Orange and Peach Mango. Splash Beverage Group's executive team brings a specific and relevant level of experience and success in the energy drink category.

Chairman and CEO Robert Nistico played a significant role in developing the energy drink market in North America, Mexico, and the Caribbean with his leadership position at Red Bull driving revenues to over $1.6 billion annually. President and Chief Marketing Officer William Meissner was Chief Marketing Officer of NOS Energy Drinks from its inception through its rapid growth phase, ultimately selling the brand to Coca-Cola, where he then managed the brand in the Coca-Cola system.