Jersey Mike's Subs is relying on a voice AI ordering system created by SoundHound AI to take phone orders. Optimized for natural human speech, customers won't have to modify their language or interact awkwardly with the software, said Jersey Mike's CIO Scott Scherer.

"Jersey Mike's customers know that we strive to provide quality in everything we do," he said in a company press release. "The way we choose technology is no different. AI is becoming an important part of supporting restaurant staff and providing impeccable customer service, so we've partnered with SoundHound because they have the experience and expertise to make sure that our customers get their favorite sub exactly how they like it on time, every time."

Initially live at 50 locations, SoundHound's voice technology has been trained on the entirety of Jersey Mike's menu and uses AI to recognize items instantly as customers are talking, allowing the system to take food and drink orders effortlessly and with greater accuracy.

As well as taking orders, the technology answers a broad range of menu questions (e.g., about specials and promotions), and provides information about opening times, parking, allergens, and FAQs. The AI answers 100% of calls and may take multiple orders at once.

"More than ever, restaurant customers are ordering for pick-up and delivery, and to keep them coming back businesses need to provide a slick, hassle free experience," Keyvan Mohajer, CEO and co-founder of SoundHound AI, said in the release. "Technology is now a critical part of that, and Jersey Mike's is at the forefront of brands embracing AI to deliver first-class customer service – from when they place the order, to handing over the sub. We're excited to be working with them."

Jersey Mike's Subs has over 3,000 locations open and in development.

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