SmileDirectClub announced new appointments and promotions on its executive team consistent with its mission of bringing everyone access to a confident smile. In new appointments, Kay Oswald joins as President of International, where he will help lead SmileDirectClub's launch into target markets across Asia, Europe, and South America. Justin Skinneralso joins the company as Chief Technology Officer (CTO). Skinner will set and align the company's global vision for technology with its overall business goals and continue to build out the company's robust tech team. In promotions, Steve Cicurel has been named Chief Development Officer (CDO). A member of the SmileDirectClub team since its inception, Cicurel has successfully driven improvements across all facets of the business. In his new role, he will lead international growth and product expansion. Additionally, Cheryl DeSantis, who previously served as Vice President of People & Organization, is now Chief People Officer (CPO). DeSantis will drive the business-wide people agenda, getting the right talent in the door and ensuring the organization is structured for optimum growth.
SmileDirectClub, Inc.is an oral care company and creator of the first medtech platform for teeth straightening. Through its cutting-edge teledentistry technology and vertically integrated model, it provides clear aligner therapy and premium oral care product line. The Companyâs clear aligner treatment addresses the orthodontics market. The Company offers a suite of oral care products, such as whitening kits, toothbrushes, toothpaste, and other ancillary oral care products. The Company also offers oral care market products, such as retainers, toothbrushes, toothpaste, water flosser, SmileSpa, lip balm, MoveMints, BrightOn premium whitening, and a light-emitting diode (LED) accelerator light. Its platform supports its customers and their treating doctors, and the clinical and customer care teams. It has a network of over 125 SmileShops in the locations, as well as partnerships with over 1,000 dental practices. It also has a network of over 200 orthodontists and general dentists.