Epson and Usain Bolt Sign European Partnership to Promote Cartridge-Free Printing
October 14, 2021 at 03:45 pm IST
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Epson has announced a partnership with Usain Bolt. Eight-time Olympic gold medallist, and widely considered to be the greatest sprinter of all time, Usain will be the face of a major awareness building campaign for Epson's cartridge-free EcoTank printers. Usain will star alongside Epson's EcoTank in a TV Advertising campaign starting later this week in UK and Germany, as well as appearing on billboards, online in website banner ads, on Point-of-Sale in major retail outlets and on social media throughout the rest of the region. Usain will demonstrate in his own light-hearted way that with Epson's EcoTank printers, can literally "Just Fill and Chill" for up to three years of cartridge-free no-hassle printing Over 60 million EcoTank high-capacity ink tank printers have sold worldwide since their launch in 2010, saving customers up to 90% on printing costs[2]. The printers come with high yield ink bottles instead of cartridges. Epson has recently refreshed its range of EcoTank printers enabling busy households and small offices to enjoy hassle-free printing at an ultra-low-cost per page. All Epson's new EcoTank printers feature its Micro Piezo Heat-Free Technology so can enjoy also reduced energy consumption with less need for replacement parts.
Seiko Epson Corporation specializes in the design, manufacturing and marketing of printing, visual communication and watchmaking equipment and systems, and industrial devices. Net sales break down by family of products as follows:
- printing equipment (71%): printers, scanners, copiers, digital presses, fax machines, ticket printers, labellers, etc. for businesses and individuals. The group also offers consumables (ink cartridges, toners, ribbons, etc.);
- visual communication systems (14.2%): multimedia projectors, smart glasses, LCD displays, etc. ;
- watches and industrial products (14.1%): electronic and mechanical watches, wristwatches, chronometers, optoelectronic devices, precision machine tools, robotic systems, mechatronic products, micro-devices, etc.
- other (0.7%).
At the end of March 2021, Seiko Epson operated 27 production sites worldwide.
Net sales are distributed geographically as follows: Japan (22.3%), the United States (21%), China (14.5%) and other (42.2%).