Groupe Renault announced the appointment of Laurent Rossi, Director of Strategy and Business Development of Groupe Renault, as Chief Executive Officer of the Alpine brand, effective January 11, 2021. Laurent Rossi will take charge of Alpine Cars, Sport, F1 and competition activities. He will report to Luca de Meo, Chief Executive Officer of Groupe Renault. Laurent Rossi, 45, is a graduate of ENSEEIHT and IFP School /ENSPM. He began his career in 2000 at Renault, in the mechanical engineering department. In 2009, after obtaining an MBA from Harvard Business School, he was recruited by the Boston Consulting Group, where he worked in the New York office as an automotive expert. In 2012, he joined Google, where he was in charge of developing business relations with key accounts in the automotive industry. He then returned to Renault in 2018 and was appointed Director of Strategy Business Development for Groupe Renault.