Chuggington debuted in the UK on the BBC2's Cbeebies children's channel in
the Fall of 2008, quickly achieved strong ratings and will now be seen daily
on the main Cbeebies' afternoon preschool block beginning
Entertainment, learning, sharing and enjoyment are at the heart of Chuggington. Chuggington features a diverse cast of train friends including engines Wilson, Brewster and Koko who come to life on TV and across multiple digital formats through the use of CGI technology. With a target audience of pre- and early-school boys and girls, Chuggington is a property that has been designed from the start to have an expansive interactive online, play and learning component that would engage children, be approved by parents and provide the same quality experience derived from the TV show. Chuggington has also been conceived to cross over into other categories, including books and toys. As the global master toy licensee, RC2's Learning Curve brand plans to debut its exclusive international Chuggington toy line in 2010.
"Television ratings and focus groups have already shown that Chuggington
resonates with and delights young children and their mothers," said
About RC2 Corporation
RC2 Corporation (NASDAQ: RCRC, http://www.rc2.com) is a leading designer,
producer and marketer of innovative, high-quality toys, collectibles and
infant products. RC2's infant, toddler and preschool products are marketed
under its Learning Curve(R) (http://www.learningcurve.com) family of brands
which includes The First Years and Lamaze brands, as well as popular and
classic licensed properties such as Thomas & Friends, Bob the Builder, Winnie
the Pooh, John Deere, Nickelodeon and Sesame Street. RC2 markets its youth and
adult products under the Johnny Lightning (http://www.johnnylightning.com) and
ERTL(R) (http://www.ertl.com) brands. RC2 reaches its target consumers through
multiple channels of distribution supporting more than 25,000 retail outlets
throughout
Forward-looking Statements
Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "could," "expect," "intend," "may," "plans," "potential," "target," "should," "will," "could" and "would." Such forward-looking statements are inherently subject to known and unknown risks and uncertainties. The Company's actual results and future developments could differ materially from the results or developments expressed in, or implied by, these forward-looking statements. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.
Contact: Curt Stoelting, CEO 630-573-7200
SOURCE RC2 Corporation