On January 9, 2023, at the ICR Conference in Orlando, Florida, the Chief
Executive Officer of Purple Innovation, Inc. (the "Company") announced that the
Company will be launching new mattresses at the Las Vegas Market in January
2023. The Company will have new models featuring the exclusive Purple GelFlex®
Grid. These Purple mattresses will comprise the current Purple Essentials
Collection, upgrades to the Purple Premium Collection, and a new Purple Luxe
Collection that refreshes the look of the former Intellibed luxury mattresses
acquired in the 2022 acquisition of Advanced Comfort Technology, Inc. The
Company expects its new mattress lines to be available for purchase online and
at certain retail locations, including its own Purple showrooms, starting in the
second quarter of 2023. The availability of these mattress models will be
accompanied by new marketing aligned with the Company's move into luxury
mattress offerings.
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart.
PURPLE INNOVATION, INC. 
