Erika Serow
Director/Board Member at PURPLE INNOVATION, INC.
Net worth: 68 526 $ as of 31/03/2024
Profile
Erika Serow is currently the Director at Purple Innovation, Inc. and Senior Advisor at Silversmith Management LP.
Previously, she worked as the Global President & CEO-United States at Sweaty Betty Ltd.
from 2016 to 2017, and as an Independent Director at Lazydays Holdings, Inc. from 2018 to 2023.
She was also a Partner & Head-Americas Retail Practice at Bain & Co., Inc. from 1995 to 2015.
Ms. Serow received her undergraduate degree from Duke University in 1995 and her MBA from Stanford University in 2001.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
PURPLE INNOVATION, INC.
0.03% | 20/06/2023 | 31,765 ( 0.03% ) | 55 271 $ | 31/03/2024 |
LAZYDAYS HOLDINGS, INC.
0.02% | 15/06/2023 | 3,289 ( 0.02% ) | 13 255 $ | 31/03/2024 |
Erika Serow active positions
| Companies | Position | Start |
|---|---|---|
| PURPLE INNOVATION, INC. | Director/Board Member | 27/04/2023 |
Silversmith Management LP
 Silversmith Management LP Investment ManagersFinance Silversmith Management LP (Silversmith Capital Partners) is a private equity firm founded in 2015 by Jim Quagliaroli, Todd MacLean, Lori Whelan and Jeffrey Crisan. The firm is headquartered in Boston, Massachusetts. | Consultant / Advisor | 01/10/2020 |
Former positions of Erika Serow
| Companies | Position | End |
|---|---|---|
| LAZYDAYS HOLDINGS, INC. | Director/Board Member | 30/09/2023 |
Sweaty Betty Ltd.
 Sweaty Betty Ltd. Apparel/Footwear RetailRetail Trade Sweaty Betty Ltd. offers retail sale of women's ready-to-wear clothing. It offers jackets, t-shirts, vests, trousers, leggings, capris, shorts, pants, socks, swimwear, bikinis, bags, and accessories. The company was founded by Tamara Louise Hill-Norton and Simon Nicholas Sebastian Hill-Norton in 1998 and is headquartered London, the United Kingdom. | Chief Executive Officer | 01/02/2017 |
Bain & Co., Inc.
 Bain & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Bain & Co., Inc. provides management consulting services. It offers advisory services to the companies on their critical issues and opportunities: strategy, marketing, organization, operations, technology and mergers and acquisitions, across all industries and geographies. The company was founded in 1973 and is headquartered in Boston, MA. | Corporate Officer/Principal | 01/12/2015 |
Training of Erika Serow
| Duke University | Undergraduate Degree |
| Stanford University | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| PURPLE INNOVATION, INC. | Consumer Durables |
| LAZYDAYS HOLDINGS, INC. | Retail Trade |
| Private companies | 3 |
|---|---|
Bain & Co., Inc.
Bain & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Bain & Co., Inc. provides management consulting services. It offers advisory services to the companies on their critical issues and opportunities: strategy, marketing, organization, operations, technology and mergers and acquisitions, across all industries and geographies. The company was founded in 1973 and is headquartered in Boston, MA. | Commercial Services |
Silversmith Management LP
Silversmith Management LP Investment ManagersFinance Silversmith Management LP (Silversmith Capital Partners) is a private equity firm founded in 2015 by Jim Quagliaroli, Todd MacLean, Lori Whelan and Jeffrey Crisan. The firm is headquartered in Boston, Massachusetts. | Finance |
Sweaty Betty Ltd.
Sweaty Betty Ltd. Apparel/Footwear RetailRetail Trade Sweaty Betty Ltd. offers retail sale of women's ready-to-wear clothing. It offers jackets, t-shirts, vests, trousers, leggings, capris, shorts, pants, socks, swimwear, bikinis, bags, and accessories. The company was founded by Tamara Louise Hill-Norton and Simon Nicholas Sebastian Hill-Norton in 1998 and is headquartered London, the United Kingdom. | Retail Trade |
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