Publicis Groupe yesterday announced the acquisition of Yieldify, a London-based marketing technology company.

Founded in 2013, Yieldify's platform and service enable companies to better personalize consumer website experiences, providing 'the right message/experience at the right time based on consumer profile and stage of purchase journey'.

Publicis says that Yieldify will become part of Epsilon (a so-called 'unique' alliance of data, technology and marketing skills launched by Publicis in October 2019), and that its onsite personalization, conversion optimization and customer journey offerings will complement Epsilon PeopleCloud to extend Epsilon's presence in the mid-market.


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