PROS : Expands Collaboration with Microsoft to Boost Adoption of AI-Backed Digital Selling
February 10, 2022 at 02:41 pm IST
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- PROS (NYSE:PRO) announced a 5-year strategic alliances deal with Microsoft as an extension to its existing relationship.
- The go-to-market deal accelerates mass market adoption of true end-to-end digital selling technology so that companies can achieve more consistent revenue streams, greater customer engagement and sustained business resiliency.
- PROS Smart Configure Price Quote and PROS Smart Price Optimization and Management will serve as the AI-powered pricing and selling fabric allowing Microsoft Business Applications to embed its capabilities into each selling experience.
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PROS Holdings Inc. published this content on 08 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 February 2022 09:10:03 UTC.
PROS Holdings, Inc. is a provider of software-as-a-service (SaaS) solution. The Company provides solutions that optimize shopping and selling experiences. Its artificial intelligence, self-learning and automation solutions are for every shopper, supporting both business-to-business and business-to-consumer companies across industry verticals. Its solutions focus primarily on pricing optimization and management, configure price quote (CPQ), airline revenue optimization, airline distribution and retail, and digital offer marketing software. Its CPQ enables users to find and tailor product recommendations, customize configurations and manage approvals. Its airline revenue optimization suite of products includes Airline Revenue Management, Airline Real-Time Dynamic Pricing and Airline Group Sales Optimizer. Its airline distribution and retail suite of products include Dynamic Offers and Digital Retail. Its Digital Offer marketing solutions include airTRFX, airModules, airWire and airSEM.