ProPhase Labs, Inc. announced that following approximately 2 years of successful development, the company is making the company's first foray into the dietary supplements category with the launch of new line of TK Supplements. The company first new product is Legendz XL, a men's dietary supplement in the male enhancement category. After extensive research and preparation, the company has produced the company's first set of direct response television spots and begun TV media testing.

The company has developed an integrated network of strategic vendors including a call center and a fulfillment center as well as the online infrastructure to execute a direct to consumer marketing and sales strategy.