OUTFRONT Media Inc. announced a collaboration with The Women's Fund Miami-Dade to spark conversations and bring attention to human trafficking in the Miami community during and beyond National Human Trafficking Month. During the months of January and February, bold messaging from The Women's Fund Miami-Dade featuring thought-provoking statements, including 'STOLEN FOR SEX. This Could Be Your Daughter.' will be displayed throughout Miami-Dade County, which leads human trafficking in Florida. The messages will appear across Miami on OUTFRONT billboards, bus shelters, the Beach Exclusive bus, and the Metrorail, including the interior of rail cars and two sheet posters across six Miami Metrorail stations. In order to increase awareness, reach, frequency and engagement of the campaign, OUTFRONT devised a campaign strategy that leveraged its signature geofencing technology to ensure maximum exposure for the signs and information around human trafficking. The geofencing technology facilitates a multi-touch experience by displaying mobile ads with actionable information about human trafficking to local esidents and visitors who have been within close proximity to a billboard and bus advertisements.